Jessica Peters
President / Chief Executive Officer
Driving Sales Revenue • Propelling Growth • Leading Winning Teams
Award-Winning Executive Leader with deep experience in driving exponential growth and profitability by developing and communicating a clear strategic vision, exemplary execution and continuous improvement.
4809 E. Thistle Landing Dr.
Phoenix, AZ 85044
602-385-3000
info@stewartcoopercoon.com
Team Leadership
Natural leader with a common sense approach to problem solving, unwavering integrity, and a tenacious belief that people are an organization’s most important asset.
Cost Control
Successful at controlling operating costs while growing sales by establishing site level budgets tying controllable expenses to bonus structures.
Turnarounds
Effective at turning around and transforming underperforming organizations into profit-driven, high-growth entities.
Sales Growth
Proven ability to grow start-up companies into $500 million organizations with multi-site operations, up to 500 employees and five-year sales growth records between 400% and 1,443%.
Maximized Performance
Excel at defining and aligning innovative strategies, key relationships and process improvements to deliver maximum financial and operational performance.
Achievements
Work History
Chief Executive Officer | 2012-Present
$500 million+ member organization of convenience store chains, gas stations and truck stops with divisions in three countries and 50 employees. Chair the Board of Directors providing management oversight and strategic vision maximizing long-term shareholder value. Responsible for three direct reports and P&L accountability for $7 million expense budget and coordinating enrollment of 6,000 member retailers.
- $500 million in revenue and $121 million year over year sales attained by revising sales team bonus plan to align with growth parameters and expectations. This led to recognition as #85 on the Inc. 500 list of top privately owned companies and as one of the top 25 fastest growing privately held firms.
- $400 million in revenue, 38% increase in net profit and 33% year over year revenue increase accomplished by forecasting the potential return on investment to realign board expectations and motivate leaders to see value of lower margin business within the sales mix.
- $10 million increase in sales revenue realized by conducting financial analyses and risk profiles to direct decision making for European and Canadian expansions.
- $5 million in top line revenues generated by approving key capital expenditures for new manufacturing equipment allowing for new print on demand card products.
- Negotiated and secured a $600,000 bank loan with favorable interest rates and no additional collateral needed for stock acquisition purposes.
- 325% boost in company-related charitable participation achieved by collaborating with a key community organization to raise funds for Hospitals.
- 87% reduction in healthcare costs for employees, 48% increase in employee morale and a 14% drop in HR costs attained by steering the board to approve a change in HR outsourced company.
- 52% reduction in chargebacks attained by utilizing a cost benefit analysis of fraud department to propose and approve an increase for security and fraud control expenses.
- 38% year over year growth and high customer satisfaction achieved by orchestrating development and continual management of the advertising division, training programs, and merchandising services.
- Improved employee morale and health by instituting two volunteer companywide wellness programs and weight loss contests that achieved 32% participation with employees losing more than 600 pounds and a collective 311 inches in six months.
- 29% increase in vendor participation and revenue growth realized by leading team to develop and manage vendor programs that included pricing, rebate administration and promotional management processes.
- 28% improvement in efficiency and 12% savings achieved by redesigning the financial reporting requirements as Chair of the Finance Committee.
Chairman | Executive Director | 1995-Present
- 1,443% sales growth achieved over five years representing 92% of revenues and 96% of profits by researching feasibility, conducting risk analysis, producing financial modeling and constructing forecasting estimates leading to Board approval for a new product line.
- 612% increase in communications between leadership team and the Board and a 422% boost in Board involvement attained by implementing a five-committee structure.
- 40% boost in net profit, 32% increase in employee satisfaction, improved communication and cooperation between divisions, increased sales and enhanced morale achieved by hiring and implementing a third party HR professional and leading internal coaching sessions.
- 32% increase in vendor member satisfaction and 28% boost in vendor revenue generated by reengineering vendor quality improvement process.
- 28% return on investment and 3% boost in revenue earned by pushing the budget and business plan to Board for approval to expand into Canada.
- 24% cost savings realized as Chair of the Corporate Committee on Board of Directors by negotiating, executing and finalizing agreements with the legal and HR firms.
- 18% increase in revenue and 12% increase in profitability attained by applying vision, forecasting, planning and budgeting examples to persuade the Board to approve budget and execute expansion into Germany.
Chairman | CEO | 2008 – 2012
Operator of ten branded gasoline stations, convenience stores and carwashes with over $150 million in sales revenue. Identified strategic acquisitions and purchased locations. Managed all operations, 120-person team and a $6 million expense profile. Won numerous awards for excellence in management, customer service, sales, profit and image.
- $300,000 refund from supplier received by leading an internal audit of rebates and allowances for gasoline and convenience store items and identifying mistakes.
- Designed and executed a business plan for a startup company supplying services such as rebate programs, profit centers, shelf allowances, marketing funds and promotions to the convenience store industry resulting in $10 million in customer cost savings.
- 428% boost in charitable donations, improved traffic flow and enhanced employee and customer satisfaction achieved by running several philanthropic efforts including Toys for Tots and a Thanksgiving food drive.
- 100% increase in revenue, 40% paper equity enhancement and 28% decrease in site level expenses accomplished by leading company in site image metrics, identifying and closing on strategic acquisitions and completing the procurement process for divested locations. This resulted in doubling site count in two years and growing largest branded franchise east of the Rockies in one year.
- 66%+ reduction in service-call wait times, a 36% drop in costs and 18% increase in image standards achieved by acquiring and in-housing repair and maintenance services.
- 58% increase in food service sales, 24% boost in carwash sales, 14% increase in fountain sales, 13% rise in ice cream sales and 6% increase in impulse sales attained by reengineering the customer facing sales processes.
- 24% drop in controllable operating costs realized while growing sales by establishing site level budgets tying controllable expense to a bonus structure.
- 22% decrease in marketing costs and 6% savings in the cost of goods sold attained by instituting a policy of submitting RFPs on large ongoing purchases and negotiating marketing programs.
- 12% interest cost savings and 90% loan to cost financing secured by negotiating $20 million loan to finance and re-finance ten BP-branded gas stations and convenience stores over three years.
- Selected to lease nine Oil locations expanding to 50 sites in two states within 18 months, driving revenues 620% and leading to selection as fourth fastest growing company.
- 8% reduction in the cost of goods sold achieved and supply chain deliveries improved by instituting a supply chain management and warehousing strategy for key products.
Chairman | CEO | 2004 – 2008
Regional developer for a start-up franchised chain of physical therapy and strength therapy clinics for seniors with five employees and approximately $1 million in annual revenue.
- 48% year over year increase in sales, enhanced brand identification and customer awareness attained designing a complete marketing program comprised of print, radio, direct mail, word of mouth initiatives and personal visits to specific types of doctors.
- 14% savings over original purchase price negotiated for a new business opportunity.
Chairman | CEO | 2002 – 2004
International startup internet café with 12 employees and less than $1 million in annual revenue. Established the feasibility of operations. Led site selection and development. Responsible for two direct reports.
- 52% in second year growth achieved by developing the marketing plan, logo and operations policies and meeting with West African government leaders to establish a startup business in Africa.
- 32% savings over suggested retail pricing realized by sourcing and purchasing equipment and services.
Chairman | CEO | 1996 – 2002
A chain of restaurants with 15 employees and $1 million in annual revenue. Responsible for the concept, vision, execution and management of the restaurants. Managed two direct reports.
- 150% year over year sales increase achieved for a quick serve restaurant chain startup by devising and executing the business and marketing plans, designing logo and developing company policies.
Education
UNIVERSITY – GRADUATE SCHOOL
MBA in Finance, Marketing & International Business
UNIVERSITY 2
Bachelor of Arts in Business
Professional Development
Food Service Certification & State Food Service Licensing
Training: Gasoline Station Dealer, Convenience Store Franchise, Franchises
National Association , Member
International Leadership Institute, Board Member
Fire Department Pension Board, Member