Rob Toomb
Sales & Marketing Executive
A driver of revenue growth and profitability, responsive to the changing demands of the marketplace, and attuned to the needs of the team.
- Building positive sales cultures that maximize individual contributions.
- Focusing on strategic vision, operational excellence, customer intimacy, and team performance.
- Partnering with CEOs to achieve top priorities: new customer acquisition and customer retention.
Mason, OH
937.336.9065
rtoomb@gmail.com
Opportunity Identification
Assessing the organization’s position in the market and identifying opportunities for revenue to translate into tactical initiatives to achieve stakeholder objectives.
Operational Excellence
Aligning limited resources of the organization to corporate goals and delivering the highest value customer solutions at the lowest marginal cost of sales and risk.
Customer Intimacy
Building relationships that last by understanding changing needs of the customer and designing solutions that fulfill those needs at market-competitive pricing and quality.
Team Performance
Placing the best people in the right positions, providing tools, training, opportunity for growth, and accountability to produce the best individual, team, and organizational performance.
Achievements
Work History
A Fortune 600 company delivering merchant services such as credit card processing, payroll services, human resources management, and ecommerce.
Territory Director
Responsible for overseeing the sales team in founding a new market in Ohio, Kentucky, and Indiana.

- $15 million in new business developed by hiring tier-one talent, facilitating strong sales coaching, and authoring a competitive, strategic playbook to continue to win market share, reaching all-star status within five months.
- 13%+ improvement in conversion rates accomplished by enhancing the discovery process, which resulted in greater awareness and alignment of product solutions to client needs.
- 10% to 12% growth in lead generation achieved by leveraging personal and professional connections to build a robust network.
A global tax, audit, and consulting firm based in Chicago, Illinois.
Senior Director of New Business
Led business development for Ohio and Kentucky and developed branding throughout the Midwest. Managed sales and marketing in Ohio. Facilitated sales training and coaching.
- $11+ million in new revenue realized by leading a branding campaign that established the firm in an underserved regional market against well-known competitors.
The largest globally traded information and technology firm in the world.
Vice President of Sales – B2B Markets | 2009-2015
Supervised 75 sales and service associates to transform the B2B division. Coordinated the national sales meeting.

- $350 million in revenue portfolio, a 22% improvement, garnered in five years by inaugurating new market teams, leveraging mapping technology to identify opportunities, and continuously meeting P&L targets.
- Established metrics on appointments, calls, internal meetings, and various aspects of the sales process for use across all divisions.
- $75 million in continued growth secured through assertive customer interaction, building a new business team, and introducing metrics and action steps to transform the division.
- 93% renewal rate incurred yielding an 18% boost in multiyear contracts by originating a series of incentive programs for account managers that encouraged customers to sign multiyear contracts.
Vice President of Mid-Market Legal Solutions | 2006-2008
Recruited and trained five sales teams for the eastern division. Managed tradeshow participation.

- $120 million in revenue produced, exceeding 100% of the quota for two successive years by identifying underperforming territories, instilling specific metrics to drive customer interaction, and introducing take-away pricing and rewards for sales representatives and clients.
- 90% of customer base renewed for a 10% YOY upsell increase through aggressive call campaigns, auto-renew mail, and automated response phone banks as well as by intensifying metrics for targeted large accounts covered by field sales teams, and enhancing incentives on renewal contracts.
- 15% year-to-year growth reaped by originating and leading a new sales teaming project.
General Manager & Vice President | Seattle, WA | 2005-2006
Managed transformation and territory planning of a 50-member sales and service team.

- 106% of revenue quota delivered through brand strategy and team development.
- 90% account retention and 20%+ new business growth obtained by driving due diligence, restructuring the division, designing a talent assessment program, and applying a phased-in approach to maintaining customer coverage and new business volume.
- Implemented incentives to accelerate the transition and integration of an acquisition to meet annual objectives.
Vice-President of Legal Services New Business Sales | 2004-2005
Instituted and hired a new team to recoup business from competitors.
- $1.5 million in contracts won for two consecutive years by teaming with field sales leaders and marketing to recoup business from competitors through a side-by-side advantage campaign highlighting features and benefits, while targeting new firm mergers to secure larger accounts.
A digital and printed materials startup division offering warehousing and eProcurement services.
General Manager & Vice President of Smartworks, LLC
Oversaw all elements of the startup division including IT, sales, marketing, HR, and production. Maintained complete P&L accountability. Recruited senior sales / business development associates. Negotiated third-party alliances for sales, marketing, and channel distribution.

- $7 million in new contracts won with Bank of America, Liberty Mutual, and Quest Diagnostics in two years by recruiting and retaining senior-level sales and business development staff while ensuring accountability for all goals.
- 100% surge in revenue reached in two years through introduction of new sales / marketing programs.
Additional Experience with LexisNexis: Director of National Sales Operations & Region Manager
- $20 million in new business revenue and a 90% retention rate of all accounts earned by recruiting and developing a cross-functional team based on sales skills, product knowledge, and account management acumen.
- 71% decrease in time to close new customers cultivated by collaborating with legal and other internal departments to minimize documentation requirements during a sales process review.
Education

Bachelor of Arts
in Marketing Communications
University of Dayton
Chairperson, Advisory Council for the College of Business Administration, University of Dayton
Former President, National Alumni Association, University of Dayton
Member, Advisory Council for the College of Arts & Sciences, University of Dayton
Founding Board Member, BOH Foundation, Cincinnati, Ohio