Exterior rendering of a redesigned Peter Piper Pizza, conceived in 2012 – a strategic initiative I led, driven by insights from market research and operations, and our overall brand strategy

See-through dough room, communicating “food theater;” today, everything is experiential; we use transparency in restaurant design to capture the attention and imagination of our customers

Discussing the rebranding of Peter Piper Pizza through a remodel programming

Fans queuing up for the opening of a newly remodeled restaurant in Phoenix, aided by local PR exposure.

Discussing the Peter Piper Pizza’s expansion plans and menu development.