Mary Vivian Braunschneider

A digital marketing company focused on mindset, and personal development coaching.
Chief Executive Officer | Principal
Consult with executives, entrepreneurs, business owners, and managers to help clients achieve greater results via goal setting, surmounting obstacles, and building confidence through a shift in mindset.

• 400% YOY increase in gross revenue accomplished for one client by working to help her overcome restrictive beliefs and execute action-success principles that propelled performance, sales, and improved results.
• Expertly introduced and utilized Social Media Marketing, Lead Generation, Marketing Consulting, Content Marketing, Content Strategy, Advertising, and Blogging to drive corporate success as Head of Sales in Digital Marketing.
• 100+ growth in client base realized in three years by facilitating digital ad campaigns and video content strategy and interviews with extraordinarily successful entrepreneurs.
• Created and launched new products and partnerships using digital marketing funnels, email marketing, social media, podcast sales and affiliate marketing.
• 25% lead cultivation reached by presenting motivational content and products for companies, organizations, and custom events with as many as 100 attendees.
• 20% boost in revenue and client base attained within three years by founding and growing a startup business to more than six figures in the initial 20 months of launch.
• 100% increase in sales and 100% above goal achieved by selling first campaign with national start-up podcast company within 30 days of hire.

A world-renowned media company with the 5th largest circulation among U.S. newspapers.
Vice President of Sales
Managed with player/coach mentality an advertising sales team of four directors and 45 sales reps generating $55+ million in annual digital and traditional ad revenue across various platforms and numerous industries.

• $2 million in cost savings obtained by assessing strategies with other company markets to abate replication and right-size the business while maintaining meaningful product solutions that drove results.
• $1 million YOY growth in digital brand content revenue for the retail category, 20% upturn in digital sales, and a 5% increase in solutions generated by concentrating sales efforts on new products and features.
• Delivered a motivational speech on the new focus and goals of the sales team to a 300+ employee all-company town hall meeting.
• Maintained team stability and revenue growth while revising the commission structure and focusing the team on a new CRM system to bolster accountability, earning 102% to goal on a $55 million revenue base.
• 110% surge in year-over-year digital revenue and a 20% YOY uptick in new account sales gained by partnering with sales directors to identify methods to improve job performance, prioritize high impact activities, inspire teams and keep complicated projects moving forward.

Media and publishing company with daily circulation of nearly 450,000.
Sales Manager | 2012-2015
Led advertising sales teams and support personnel to drive digital services, event sponsorship and traditional revenue. Managed 12 employees.

• $1.3 million and 15 FTE jobs saved by playing a key role in the reorganization of the entire sales division from category-based structure to a more effective and strategic go-to-market selling organization.
• Exceeded sales goals 105% on a $35 million total revenue base by working with clients and ad agencies while focusing on a broad array of industries such as entertainment, financial services, retail, technology, telecommunications, and travel.
• Enhanced profitability and identified opportunities for incremental revenue growth by negotiating and improving 25+ contracts valued at more than $8.75 million in total.
• Optimized advertising revenue by cultivating high-level relationships with senior executives of companies within the sales team’s top tier client base.

National Sales Manager | 2009-2012
Oversaw $30 million in digital and traditional advertising revenue within the highest account tier. Sustained and grew revenue, scouted prospects, guided proposal concepts, recommended media plans, optimized strategies, and forged meaningful relationships with c-level stakeholders to support long-term business goals.

• $30 million in digital and traditional advertising revenue managed in a portfolio of 75+ accounts.
• Mentored new sales consultants to bolster knowledge and sales skills to incorporate a blend of both traditional and digital strategies. Offered guidance, motivation, emotional support, and role modeling while helping staff explore career pathing, goal setting and identify resources to drive success.
• $125,000 escalation in revenue for one quarter by teaming with broadcast business units (WGN-TV and Radio) to produce effective media campaigns for three major retailers.
• $1.2 M in incremental sales, 180% YOY spike in digital and event revenue, and a 35% increase in new accounts by collaborating with other business units leading to a prestigious corporate sales award.

Senior Sales Executive – Major Accounts | 2005-2009
Directed $20+ million in print and digital ad revenue for the movie and retail categories.

• Worked with movie studios and national ad agencies to create national media campaigns that ran cross-platform for more than 200 movie openings.

• $120,000 in annual new product revenue nurtured by collaborating with editorial and event teams.
• Steered the launch of a new product overseeing all advertising, marketing initiatives and sales strategies to reach the target audience.
• 15% upsurge in territory revenue found by influencing and negotiating B2B sales and building enduring customer relationships with executives within national accounts.