Lisa C. Ansorge
Sales & Marketing Executive
Dynamic and creative professional with over 20 years’ experience in sales and marketing with Fortune 500 medical device and pharmaceutical companies leading all aspects of market analysis, business development, contracting, budgeting, forecasting, reporting, robust decision support, and insightful financial analysis. Demonstrated expertise in marketing and selling highly technical products / services within distributor networks and government contracts.
Creating sustainable corporate and investor ROI by applying intuitive ability and business acumen to identify and capitalize on profit-bearing opportunities through a focus on:
Phoenixville, PA
(610) 745-7172
lisacansorge@gmail.com
Opportunity Assessment / Creation
Evaluating markets and technologies that will lead to new product or service opportunities that ensure the investment of resources will generate the maximum stakeholder value at the lowest cost/risk.
Resource Planning
Accurately predicting resource requirements, creating and implementing technology and marketing strategies, and leveraging relationships that generate solutions necessary to support business sustainability requirements.
Resource Allocation
Aligning resources (financial, technical, and human) with well-designed systems and processes to maximize bottom-line value contribution across the organization.
Closing Win / Win Deals
Negotiating high-return outcomes for multimillion-dollar projects that meet or exceed investor expectations while providing price-conscious solutions that build customer trust, confidence, and retention.
Achievements
Work History
Provider of clinical and forensic laboratory testing services; and testimony for hospitals, universities, law enforcement, attorneys and medical examiners.
Marketing and Client Services Director, Forensics
Oversaw marketing activities for rapidly growing private company with 350 employees and sales of $650 million. Developed operational, marketing and sales strategy utilizing a cross-functional organization to develop unique lab solutions.
- Grew business from $43 million to $65 million in four years, through successful strategic marketing.
- Created new product line that quickly identifies new fentanyls for law enforcement professionals.
- Developed company’s DNA services, including partnering with database services company that functions as alternative to national CODIS system, generating $1.8 million in first year.
- Created digital game utilizing Kahoot! software to attract traffic at regional and national trade shows, increasing booth traffic by 35%.
Fortune 500 science and technology innovator, designing, manufacturing, and marketing professional, medical, industrial, and commercial products and services.
Product Manager, Intraoral Sensors
Managed team comprised of individuals from six locations that represented operations, marketing, engineering, software development, quality and regulatory divisions.
- Launched four new products in one year, growing $61 million intraoral sensor product line.
- Reduced inventory in production cell from $95,000 to $15,000, as kaizen consultant.
Multinational corporate developer of medical devices, pharmaceutical, and consumer packaged goods.
Training Manager, Neurosurgery Division | 2011 – 2013
Product Manager, Craniomaxillofacial Division | 2009 – 2011
Managed field training program including seventeen field trainers, annual and semi-annual meetings, new field trainer selections, and development of training processes.
- Created two-day Challenges in Selling course to teach negotiation skills for use in changing hospital environment including GPO’s.
- Developed sessions on personality profiles, emotional intelligence, and territory management into Principles of Selling course, while serving as sole in-house instructor.
- Managed five-day Intermediate Training program consisting of five surgeon lecturers, five cadaveric laboratory sessions as well as didactic and sales skills sessions.
- Designed and implemented global marketing strategy for new and existing thoracic products with combined annual sales of approximately $10.3 million.
- Coordinated technical product development by interfacing with internal divisions and physician customers.
Medical technologies corporation.
Global Associate Product Manager, Spine Division
Provided logistical, educational, and practical support for 380-person global sales force.
- Managed vertebral body replacement product line resulting in 32% growth, to $8.2 million in 2008.
- Launched PLIF spacer, which contributed $3.2 million in six months to interbody product portfolio.
Provide of revolutionary hearing aid technology.
Account Manager
Sold hearing devices valued up to $4,000 to physicians in three suburban Philadelphia counties.
Fortune 500 biopharmaceutical company.
Therapeutic Specialty Representative, Neuroscience Division | 2005 – 2007
Healthcare Representative, Neuroscience Division | 2002 – 2005
Generated average annual revenue of $8 million between 2002 to 2006.
- Increased product sales by leveraging strong relationships with non-profit organizations, including the National MS Society and the Alzheimer’s Association.
- Winner of multiple sales contests.
Pharmaceutical company developing and manufacturing products two segments: human and animal health.
Pharmaceutical Sales Representative, Alpha Division
- Ranked within top 20% of 550-member sales force in product portfolio sales.
- Won numerous sales contests by providing excellent results in specific product sales and performance.
Education & Professional Affiliations
Master of Business Administration
Villanova University
Bachelor of Arts in
Healthcare Management
Muhlenberg College
Healthcare Businesswomen’s Association (HBA)
Career Development Advisor, Muhlenberg College
Patents
X-Ray Aiming Ring, U.S. Patent D828577 – September 2018
Apparatus & Method for Storing & Displaying Memorabilia, U.S. Patent 9609963 – April 2017
Bitewing Holder, U.S. Patent D751206 – March 2016