Justina McCaffrey
Fashion, Arts, & Entertainment Executive
Operations Leadership • High-Performing Team Development • Problem-Solving Strategies
Entrepreneurial, collaborative, and dedicated Fashion, Arts, and Entertainment Executive with over 25 years of experience as CEO and founder of internationally known fashion brand and manufacturing organization. Ideated, produced, and coordinated with multi-disciplinary teams to realize vision into $10 million company. Proven success developing and implementing solutions that increase company profitability and yield positive culture change. Dedicated to cultivating culture of collaboration by fostering strong industry relationships. Superior business acumen with excellent interpersonal critical thinking and written and verbal communication skills.
Palm Beach, FL
786.750.8065
justina@justinamccaffrey.com
Entrepreneurial Business Strategist
Forward thinking, visionary, resilient and highly motivated senior executive focused on elevating critical business platforms providing business development roadmaps with an impressive record galvanizing resources to deliver across-the-board improvement in value and profitability.
Performance Optimization
P&L sensitive. Successful in defining and implementing innovative fit-for-purpose strategies, effective problem solving and process improvements, is analytical and makes data inspired decisions that maximize revenue growth, operational delivery, and financial performance.
Master Relationship Builder
Strong relationships with team members, customers, executives, and cross-functional colleagues, creating harmony with contentious boards and groups with established trust and transparency that drives engagement, retention, results, and overall customer satisfaction.
Energetic Change Champion
Highest level experience streamlining, managing operations to mitigate risk, drive better performance, and ensure unity-of-effort in improving organizational culture and results.
Multi-faceted Expert
Curious to learn and become an expert. Maximize results by developing and executing profitable growth strategies with an extraordinary ability to institute best practices from multiple disciplines in new and unconventional ways.
Achievements
Work History
Multi-category brand company that provides design and advisory services.
Founder/CEO
- $20 million in total funds raised by creating over 100 business plans for investment, foundational support, bank loans, and all levels of government grants.
- Hand selected out of more than 1,000 individuals to be featured at annual TedX conference and speak about intellectual property and brand protection.
- Significant business growth and industry networking opportunities earned through development of business plans for fintech, crypto currency, and other startups.
- Serve as intellectual property expert with extensive knowledge of licensing, trademarks, and legalities of branding crossing categories and geographies.
Select Client Engagements: Ashdon Brands, Ottawa Capital Management, Eco-Equitable, Richman Group, Clearvest, Paloma Blanca, Angle Enterprises, JLM Couture, and Bill Levkoff
Luxury wedding dress brand.
President/CEO/Founder
Founded and built highly successful brand. Managed overall leadership, finance, corporate mandate, vision, operations, HR, and legal organization. Expanded business through operation, distribution, and design initiatives, including flagship retail boutiques, robust dedicated wholesale distribution partners, and 50-person sewing factory that produced over 400 luxury wedding dresses per month. Administered $1 million budget for advertising, creative film production, showroom modeling, and special events.
- Grew company from $0 to $10 million by creating high-quality product, legacy, and brand story.
- Rated #1 best-selling vendor in more than 75% of retailers.
- 150% growth in operations and distribution and 10% increase in artisan employees accomplished through acquisition of lifestyle category business investment.
- Increased ROI value 100x by driving collaboration with political lobbyists to attract national media.
- Saved 75% in marketing production costs through development of innovative system for creative market production.
- Slashed costs by $120,000 by hiring IT engineers to create manufacturing software system.
- Expanded distribution doors by 50% through creation of exclusive collections for two luxury retail conglomerates.
- Increased sales by 40% through development of co-op ad program with retailers that drove brand recognition.
- 20% of annual sales gained by building innovative domestic factory and encouraging rush deliveries and custom changes.
- Raised unit growth by 10% through small design addition that increased unit prices by 15%.
- Recognized as most successful new designer to launch in New York bridal market with 20 new retail accounts.
- Cultivated collaboration with prominent art organizations, including National Ballet of Canada, and Toronto Film Festival.
- Led production, marketing, flagship retail, design, and wholesale teams while traveling 45 weeks out of the year.
- Maintained business plan integrity throughout tenure of company and modified accordingly with achieved growth.
- Applied technical acumen to drive all aspects of post-production for photo, video, and film.
MEMBER OF PARLIAMENT CANDIDATE (OTTAWA, ONTARIO, CANADA)
Candidate for 2019 Canadian Federal Election
Established administration operations, management, strategies, and teamwork organization to rally individuals around shared vision to execute campaign.
- Ranked first, second, or third candidate each week through systematic volunteer initiation and training processes.
- Achieved continual growth with up to 100 unpaid working volunteers daily by maintaining fun and happy work culture.
- Raised more funds than any other campaign in Eastern Ontario region through creative fundraising and cold calling.
- Established administration operations, management, strategies, and teamwork organization to rally and inspire individuals around shared vision to execute campaign.
Education
Associate of Arts Degree in International Manufacturing and Product Development
Fashion Institute of Design and Merchandising (FIDM)
Speaking Engagements / Publications / Industry Awards
Speaker – Empowering Women Entrepreneurs in Fashion, Miami, March 2023
Keynote Speaker – Textile Summit, 2017
Advertised Speaker – MoMonday, 2017
Featured Speaker – TedX Kanata, 2016
Keynote Speaker – Ladies Who Lunch, 2015
Keynote Speaker – Women of Vision, 2013
Featured Speaker – Fashion Forum, 2007
Advertised Alumni – Fashion Institute of Design and Merchandising, 2005
Keynote Speaker – World Youth Alliance Business Leader Forum, 2003
Advertised Speaker – World Youth Day, 2001
Ottawa Life Magazine – Regular Columnist, 2016 – 2017
Convivium Magazine
Huffington Post.com – Monthly Columnist, 2010
Matinee Fashion Foundation Grant – Eight Time Recipient, 1996 – 2004