Jeffrey Barrow

Ligier Automotive North America
Responsible for developing opportunities for new product lines, enhancing profitability via new prospects, and restructuring the organization to meet demand. Lead a world-class customer support network. Create annual business plans for sales, marketing, and promotional programs. Conduct trend analyses and project due diligence.

• Served as the primary contact to industry sanctioning bodies for initial classification and program development.
• Played a key leadership role for the transitional inventory program.

WheelBarrow Enterprises, LLC
Accountable for strategic planning and budgeting analysis, reviewing annual business plans, and creating tactical plans for selling new products in emergent and target markets for clients within the motorsports industry.

• 177%+ increase in average margins achieved by devising a pricing model to calculate true costs, enabling a practical retail list price sheet.
• Originated a reporting methodology and templates automatically populated from QuickBooks accounts.
• Minimized forecast to 166% in alignment with realistic production / assembly labor, market trends with sales and marketing expenses.

American Honda-Honda Performance Development
Directed sales, marketing, product development, technical support, and customer service for the commercial department of the $1 billion R&D division. Managed nine direct reports. Initiated annual budgets and planning for a product line of performance parts for racing, powersports, and specialty off vehicles.

• 110 million households reached by landing a TV production program for the first year of the F4 series.
• $6 million in sponsorship equity attained by conceiving a funding plan and hiring an outside consultant to support new drivers, secure development series, and cultivate brand ambassadors.
• 78 cars sold in the first three years, rating #1 average car count of the 14 nations hosting the global F4 racing series.
• 35% growth garnered in year one with a 5% dropout rate by establishing a retention program for the Honda Racing Line.

• $4.622 million in net profit accomplished by executing a plan-do-check-act philosophy of strategic budgetary management.
• $250,000 in new revenue and four new car sales realized in two weeks by cross-pollinating two key growth markets for the product lines.
• $125,000 saved in expenses by overseeing tradeshows and budgets while consolidating the show schedule into two primary events.
• 45% expansion in vital markets gained in the first year by restructuring territory sales and technical support staff and focusing on building strong relationships.

Staubli Corporation
Oversaw program growth for all motorsports activities in North and South America via sales, marketing, product management, and product development for the €1 billion robotics manufacturer. Supervised the sales team and cross-functionally led marketing, engineering, and product planning.

• $1.2 million augmentation in sales revenue obtained by reorganizing the North American distribution to focus on multiple specialty distributors, OEMs, and wholesale houses.
• $200,000 in additional sales revenue generated by founding a mandatory fuel sampling program for several pro series that proved the brand as an affordable, quality product for compliance.
• $150,000 in first-year sales delivered by piercing a new market via simple modification to an existing part.
• $45,000 in new business and exposure for the brand won at lower levels of motorsports by instituting the company’s first contingency program.
• 118.18% boost in profit margins earned by introducing a pricing policy with a built in 2.5% annual upturn and a multitier discount structure to complement new target channel markets.

Hawk Corporation-Wellman Products
Administered sales, product, and brand management for three brands for a $267 million manufacturer of automotive, motorsports, powersports, and aerospace components.

• $675,000 surge in EBITDA fostered with a $375,000 decrease in sales-related expenses and employee overhead by combining three distinct sales teams and minimizing headcount 15 FTE.

Knorr-Bremse Group-Bendix Commercial Vehicles Systems
Managed sales for the largest aftermarket account groups. Designed marketing and incentive programs to support internal and external sales teams for the international global transportation company.

• $4 million spring brake contract facilitated, capturing the President’s Award.
• Won the Aftermarket Product Success Award for trailer air dryer sales.
• 100% uptick in annual sales volume nurtured within ten months by instigating a sales incentive promotion for aftermarket distributors.