Christopher Reed
Sales Growth & Revenue Sustainability Leader
CONTACT ME
(602) 501-1870
chrisreed@live.com
Phoenix, Arizona
Building sales and long-term customer engagement by creating innovative, value-based products, and service solutions supported by outstanding sales teams and highly successful processes.
Driving revenue growth across highly competitive markets through a focus on:
Developing Employees
Successfully partnering with stakeholders to ensure the best performance from all team members through the acquisition, development, and deployment of top-quality individuals supported by the tools, training, accountability, and communications necessary for success.
Setting Standards
Creating benchmarks / metrics to measure all team members while relentlessly investing in the development of organizational competencies in a proactive, positive work environment.
Teambuilding / Coaching
Skilled and motivated leader with a strong aptitude for identifying key resources, developing teams with the core competencies / skill sets necessary to achieve department or agency objectives, and empowering staff to make independent decisions.
Evaluating Market Dynamics
Creating and delivering innovative, value-driven solutions based on an uncompromising understanding of market factors and competition in addition to leveraging long-standing business relationships.
Focusing on Results
Embodying the highest standard in leadership, honesty, integrity, and accountability combined with the ability to render difficult decisions that drive optimal results.
ACHIEVEMENTS
Year 1
Year 2
Year 3
Team Development / Deployment / Motivation
- $1.75 million revenue performance earned during the first year by assembling, training, coaching, and motivating a 12-member sales team. Read Full Story
- 97% surge in clientele, a reversal of previous efforts reached by reenergizing performance, raising the quality of service, and overcoming obstacles to effective operations to build a culture of excellence. Read Full Story
Market Analysis / Brand & Product Penetration
- 98% gain in account retention attained within one year by leading a total rebranding program to transition from a full-service only model to three levels of service. Read Full Story
- 100% targets reached by the third quarter by leading sales team in introducing an automated option.
Roadmap Development / Program Evolution
- 107% above quota for first year performance driven by aligning training program, policies, and procedures with an ambitious goal of 100 hires in 100 days. Read Full Story
- Three of the largest agreements attained within the corporate history by architecting a competitive service model.
Sales Performance Optimization / Metrics / KPIs
- 130% above second year target and an award for leadership achieved by continually expanding capacities and capabilities using professional development, coaching, and motivational tactics. Read Full Story
- 150% above first year sales quota reached by innovating a unique educationally focused strategy to attract clients to an emerging market segment.
Strategic / Tactical Planning & Execution
- 5X return on capital investment completed within four years by conducting a thorough analysis to isolate a rapidly growing market disruptor. Read Full Story
- Elevated satisfaction by introducing customer service representatives further along in the sales lifecycle.
Integrating Technology & Business Solutions
- 100% automated sales and customer service functions completed by onboarding Salesforce CRM solution.
- Elevated sales performance and business visibility by integrating ZOZI / Peak Performance, a web-based customer service management system into business operations.
Leveraging Business & Channel Partnerships
- $1 million new business generated from ten recently onboarded accounts by leveraging channel partners to penetrate untapped markets.
- 142% of the B2B plan accomplished resulting in Sales Person of the Year by outperforming 197 peers.
Product Development / Pricing / Launch
- $3.2 million groundbreaking results produced within one year by introducing state of the art technology to penetrate new market channels for an established business.
- 95% jump in top-level agreements realized by leveraging competitive analysis to validate return on investment results.
Vendor / Customer Relations & Negotiations
- 100% customer retention sustained within one year of product launch by offering an incentive for early renewals.
- 50% of new accounts secured for multiple years by collaborating with attorneys to structure contracts and executing trainings to raise the team’s ability to position products and manage negotiations.
WORK HISTORY
TRACKBACK INC
A startup focused Reputation Management, SAAS, Data Visualization, Business Intelligence and Social Medial Monitoring.
VICE-PRESIDENT OF SALES AND CLIENT SERVICES
- $3.75 million revenue earned by building, training, coaching and motivating a 20-member team.
- Elevated sales performance though design, implementation and execution of compensation plans, sales policies and best practices.
- $1.2 million new business generated by leveraging channel partners and agencies.
- 127% above last fiscal year’s target through collaboration with Glassdoor, Google and Indeed.
SIMPLICITYHR BY ALTRES – Honolulu, HI
A locally owned HR outsourcing company and Professional Employer Organization.
DIRECTOR OF SALES
Hired to lead the sales department and operations teams with 13 direct reports and 20 indirect reports.
- 98% increase in account retention attained within one year by orchestrating a total rebranding program to transition from full-service model to three package levels.
- 95% jump in top-level program agreements realized by leveraging findings from a competitive analysis to validate return on investment results.
- Elevated satisfaction by introducing customer service representatives further along in the sales lifecycle.
- 100% automated sales and customer service functions completed by onboarding Salesforce CRM.
- 100% targets reached by the third quarter by leading team members in introducing an automated option.
- Closed three all-time record-breaking contracts by architecting a competitive account model.
- 97% surge in clientele, a reversal of previous efforts reached by reenergizing performance, raising the quality of service, and overcoming obstacles to effective operations to build a culture of excellence.
CAREERBUILDER.COM – Scottsdale, AZ
An online employment website with $556 million revenues and 3000 employees in the United States.
DIRECTOR OF SALES
Built and spearheaded a motivated team of enterprise salespersons.
- $1.75 million revenue performance earned during the first year by assembling, training, coaching, and motivating a 12-member sales team.
- $1 million new business generated from ten recently onboarded accounts by leveraging channel partners to penetrate untapped markets.
- 130% above second year target and an award for leadership achieved by continually expanding capacities and capabilities using professional development, coaching, and motivational tactics.
- 50% of new accounts secured for multiple years by collaborating with attorneys to structure contracts and executing trainings to raise the team’s ability to position products and manage negotiations.
MONSTER.COM – Tempe, AZ
An online job search engine with $770 million in annual revenues and 4000 employees.
SALES PERSON & TRAINING MANAGER
Improved the selling skills of 225 onboarded employees to accommodate expanded call center operations.
- 142% of the B2B plan accomplished resulting in Sales Person of the Year by outperforming 197 peers.
- 107% over quota for first year performance driven by aligning training programs, policies, and procedures with ambitious goal of 100 hires in 100 days.
Previous Experience
LIFETOUCH NATIONAL SCHOOL STUDIOS
NATIONAL SALES MANAGER
- $3.2 million groundbreaking results produced within one year by introducing state of the art technology to penetrate new market channels for an established business.
- 100% account retention achieved within the second year of service by incentivizing early renewals.
EDUCATION
Bachelor of Arts
in Journalism, Education, & English
Ball State University
Career Builder High Potential Employee
Kellogg School of Management
Sandler Sales Training
CONTACT ME