Guy P. Bell

CHIEF EXECUTIVE OFFICER
Recruited to transform performance and position the business for sale.

• $10 million boost in profit reached by positioning the firm for 6X EBITDA sale by restructuring marketing buys, modifying processes, and conquering leadership roadblocks.
• 150-basis points increase in sales conversations attained through a new sales process while maintaining high conversion rates for three years.
• Obtained the lowest acquisition cost and best ROI outcome of multiple factors during integration of the AI solution into marketing systems.
• Purchased a learning management system (LMS) for new online and ground courses to improve outcomes through adaptive individualized learning solutions.
• 17% surge in lead flow realized by focusing on multichannel attrition in a digital marketing approach.
• 9.7% growth achieved within three months by restructuring marketing buys and implementing new sales processes.

• 3% uptick in results for two years with no increase in budget garnered by promoting an IT executive into the senior vice president of marketing and operations and developing reports to measure each part of the sales funnel.
• Escalated the organizational ability to meet shifting compliance issues by identifying, recruiting, and hiring a chief compliance officer to assemble a compliance team and concentrate on gaps in regulatory compliance through audits and training.
• Augmented team effectiveness by cultivating self-awareness and trust through a digital solution that provided hard data to help staff identify and implement targeted interventions.

PRESIDENT
Led the firm through significant restructuring to stabilize waning business. Aggressively pursued strategies while building a team capable of prompt responses and actions.

• $20 million in cost savings and 12% uptick in sales performance generated by reorganizing the leadership program as well as upgrading financial performance reports and expectations.
• Championed positive cultural alignment and engagement enterprise-wide through regularly scheduled calls, onsite conversations, and recognition of individual and team contributions.
• Optimized digital content for 22,000 users on iPads by integrating technical solutions to enrich experience, access, and learning through an alliance with publishers to migrate from printed books to digital content.
• Enhanced market brand value by piloting a new business model in conjunction with mayors, industry, and non-profits that focused on a promising work-ready program to engage the community meeting the educational needs of an underserved population.
• 50% reduction in products to prevent losses and accelerate focus reaped by devising three operations models across 26 markets to align brands.

CHIEF EXECUTIVE OFFICER
Purchased the company; expanded the firm 65% year-over-year.

• 63% investment growth fostered in year one by adding two new locations through negotiation of leases and facility buildouts to meet the needs of the local customer base.
• Executed a successful three-year growth strategy by collaborating with an equity firm to identify, vet, and purchase a single-site career education school.
• 9% of overall revenues garnered by forging a close-knit, mutually beneficial relationship with the Michigan Works organization through ongoing communication, collaboration, and problem resolution.

GROUP VICE PRESIDENT
Hired to transform a failing division and turnaround performance and compliance issues. Executed a new business model.

• 100% of hiring mandate met through the design and formation of interview strategies to hire a team to operate the new online business model in three markets.
• Transformed a 19-campus higher education group that struggled with compliance by creating accurate comprehensive reports and action plans.
• Amplified retention of key employees by identifying and assembling a high-potential team.
• 17% same-store record-breaking growth nurtured by optimizing performance of all resources.

EXECUTIVE VICE PRESIDENT
Revitalized the business and sold at a profit. Engaged staff in crafting solutions to turnaround operations.

• Transformed a multimillion-dollar loss into a profit and exit within 18 months by steering on-the-fly marketing changes impacting messaging, reallocation of buys, and redesign of creative materials.
• 50% growth reaped with two new revenue streams by leveraging academic leadership in articulation of agreements for the state school system while instilling a degree program.