Director, International Sales (2008-2013)
Promoted to oversee all new business development and sales activities across Australia, Canada, Europe, and Latin America. Accountable for strategic sales planning and execution, brand positioning, marketing/sales activities, new product development and launches, distributor relationships, licensing agreements, and product logistics/inventory. Oversaw various change management initiatives. Leveraged key relationships to identify and secure new business opportunities. Formulated and directed business development strategies and sales engagements.

• Tripled sales ($7-$21 million) and consistently overachieved during tumultuous period of five CEO changes, two brand realignments, Chapter 11 bankruptcy, company purchase, and two national product recalls.
• 6% per annum growth maintained by revamping entire Canada product line that included updating packaging and improving consumer product standards to meet local regulations, resulting in removal of 10% Goods Service Tax.
• $300,000 saved in royalties as result of engaging local public relation firms to control messaging and build presentation deck to Euro retailers key to retaining all three Europe licenses after US firm filed for bankruptcy.
• Launched national marketing blitz comprised of print, web, TV, and tradeshows to increase market share  signing 10,000+ new members and achieving 300% boost in web traffic.
• 200% reduction in forecasted losses, representing $500,000, achieved by closing subsidiary and transitioning employees to new, more profitable distributor  positioning brand to become market leader in less than one year.
• Saved $200,000 in cash and increased annual turns 300% (from 4 to 12) as result of transitioning four key products produced in Europe to two high-quality, cost-effective manufacturers in Australia.

Director, International Business
Recruited to structure joint venture operations in Brazil to nationally position distribution company to launch new brands. Oversaw partnership development initiatives to support sales of brands in Brazil and Mexico. Led project efforts to secured licensing project with brands to distribute popcorn products in Latin America. Directed $10 million statement and 25-member staff. Reported to CEO/President.

• Launched Brazilian market to $2.2 million in sales within one year after restructuring and expanding small regional distributor to handle national distribution – becoming #1 strategic worldwide partner.
• Overachieved budget 55% as result of spearheading transition of business that included all administration/billing, product, and sales functions to joint venture without incident.
• $8 million growth secured through realignment of marketing and sales strategy as part of completing joint venture with distribution firm in Mexico vital to turning around brands.
• $150,000 in initial sales generated by overseeing efforts to launch newly licensed product line across Mexico, Caribbean, and Central America in less than six months.

Global Category Manager
Recruited to secure Global Category Captain status for confection category. Served as global key account liaison and consultant supporting both US and nine countries.

• Secured Global Category Captaincy in less than four month by leveraging firm’s unique competitive advantage to beat out clearly established market players.
• Boosted store sales 15% and company sales 20% as result of initiating category management review and overhaul project.
• Selected to manage development of 3rd party merchandising firm to support expansion into Argentine market, achieving store/item distribution and merchandising display material objectives in half the expected time.
• $1.6 million in sales growth and 145% of goal achieved while exceeding profitability by +5 points through creation and implementation of growth strategy to aggressively target, penetrate, and exploit missed small country opportunities.

Buyer (1998 – 1999) / Product Development Coordinator (1998-2000)
As Buyer, was accountable for buying $200 million+ in goods and $11 million in inventory across two warehouses with oversight for promotional forecasting and inventory cost management. As Product Development Coordinator, tracked and managed product development efforts for $185 million in private label items. Oversaw new product development, price negotiations, product packaging, launches, promotions, and sales functions.

• Delivered 25 new products to market including four sub-branded product lines by identifying private brand product gaps.
• Fueled 24% market share increase in less than one year (140% of goal) as result of developing and rolling out brands and sales building marketing programs that included in-store give-aways and contests.
• $700,000 saved through identification of opportunities to minimize product costs that included renegotiating 10 supplier agreements.
• Developed systematic database forecasting and promotional model to ensure 100% promotional service level while achieving 98% inventory goal (3.5 points over plan) with 18+ turns per year (2 turns over plan).